Web shop only in local languages?

Quite interesting behaviour of the webshop!

It doesn’t allow you to have for example an English spoken shop if you are in Switzerland. You must choose between Deutsch/Français/Italiano. (Rumantsch is missing: it’s an official
Is Nuki patronising us?
if so: why?

On the other hand: it fits with the way with the AirBnB integration: we can only choose between 1-3-7 days. Why not any integer (from 0 to 99’999)? Sounds like Nuki is knowing better what’s good for us? Just wondering…